B2B Tech Firm Achieves
36% Improvement in CPM

Mid-sized firm leveraged LiveRamp B2B to optimize campaign audience targeting.

Learn how you can improve CPM for your B2B campaigns

B2B marketers are constantly challenged to stretch their campaign budgets while still being effective. So when a mid-sized B2B technology company needed to improve media costs and reach more professionals at target accounts, they turned to LiveRamp B2B. Leveraging LiveRamp B2B’s solutions, the B2B company was able to:

  • Reach a target audience of +30K professionals, with 45% match rate of activated professional contacts 
  • Improved aggregate CPM for first-party audiences by 36%
  • Improved aggregate CPM for third-party audiences by 32%

Check out the case study to see how LiveRamp B2B helped this tech firm reach professional contacts at scale.


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