Hackweek XX Recap

Engineering

Learn from our challenges and triumphs as our talented engineering team offers insights for discussion and sharing.

Hackweek XX Recap

Engineering

This past week the LiveRamp engineers donned their Product Manager hats, minimized their email clients, and sat down for a week of prototyping, brainstorming, and binge coding late into the gathering San Francisco night and winter.

HackWeek is a chance at LiveRamp for us to take the time to focus on a project for an entire week that we’ve been thinking about doing, wanting to try, or always seems to be that last thing on the to do list. Anneka, one of our Product Managers for our front-end team, mentioned the following about her team’s project to reinvent the LiveRamp customer-facing interface:

“We thought that we could make a lot of progress and implement a lot of the features that our customers have been asking for since the first iteration. It’s the type of project where you can get done a lot faster if you just sit down and do it. Planning it and scheduling it would have normally taken us a month. We were able to go from nothing to almost production-ready in a week”

Was there anything you found particularly rewarding?

“I was impressed with how well we managed to parallelize our works between the three of us. Jeremy (VP of Engineering) was very involved with the design, which allowed the rest of us to focus more on the implementation details.”

Unlike this season’s Yankees, The Customer Dashboard V2 Team of heavy hitters managed to impress the panels during the Friday presentations, and narrowly secured the win in the “Best Product for Customers” category. Another crowd favorite was the dynamic web-based visualization of the LiveRamp data processes. Piotr (who worked solo) wowed the crowd when he used his app to reveal the complexity of the internal data matching and distribution flow.
                    
Previously, such flow diagram were created manually and went out of date after a week. This should greatly increase visibility into our processes to both engineers and the business team. Anyone is now in a position to ask, “hey — should that step really be there?”, and that’s a great thing to democratize.”

This Fall Hackweek had added symbolism as it marked an anniversary – the 20th Hackweek we held. Many things have changed since the first one over five years ago, but it still remains the most anticipated week in the company calendar. Want to learn more about our projects for last weeks Hackathon? Let us know!