Engineering Blog

Engineering

Learn from our challenges and triumphs as our talented engineering team offers insights for discussion and sharing.

BANG (Big AnoNymous Graph)

Background

LiveRamp’s core products rely on procuring and processing links among diverse identifiers that relate to the same person. We make a strong distinction between PII (Personally Identifiable Information - anything which could trace back to a real-world person) and anonymous data. On the PII side of things, we have treated links among identifiers as ...