Engineering Blog


Learn from our challenges and triumphs as our talented engineering team offers insights for discussion and sharing.

Server-Side Distribution

One of our previous blog posts provided an overview of our data onboarding system, covering the basics of segmentation, matching and distribution. In this post, we will delve into the details of server-side distribution, one of the primary mechanisms we employ to transfer data to ad networks and data management platforms (DMPs). The traditional method to ...

Data Onboarding System Overview

LiveRamp brings offline data online. Our customers send us large “offline” datasets of user records for us to deliver anonymized versions of these records to an “online” destination, such as an ad network or data management platform. By “online”, we mean that the data record is anonymized and associated with a browser or device, ...