Onboarding

IdentityLink Onboard

Onboarding

IdentityLink™ data onboarding allows you to activate your first-, second-, third-party, or contextual data in and across any marketing channel. Un-silo your wealth of customer and prospect data tied to identity by activating data for people-based marketing across all digital applications in your marketing stack.

Key Benefits

  • Online to Offline

    Connect Data to Platforms

    All offline and online data is connected back to a single identifier that can be onboarded to and between our 400+ digital marketing platform partners.

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    Do it fast

    Enable near-real-time use cases with Fast Lane. Activate data with turnaround times as fast as one hour.

  • Data Security

    In a Secure Environment

    All data onboarding takes place in an Acxiom SafeHaven certified environment. Be sure all data is privacy-compliant, no matter where it is sent.

Features Powering Onboarding

  • Identity Graph

    Identity Graph

    All data resolved through IdentityLink can be delivered to and between any of our 400+ destinations. Easily onboard a single segment to multiple platforms and publishers for seamless messaging and measurement.

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  • LiveRamp Connect

    LiveRamp Connect

    Select from any of our 400+ platform and publisher partners and deliver a single segment to multiple destinations from one place: Connect. One file upload can be activated against in every channel.

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  • Fast Lane

    Fast Lane

    Get your data where you need it, fast. Fast Lane enables time-sensitive use cases with turn-around in as little as one hour. Deliver segments to personalization platforms in near-real time, or to an analytics platform for rapid campaign results.

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  • Acxiom Safe Haven Certified

    Acxiom Safe Haven Certified

    Our data onboarding process operates in a certified environment with technical, operational, and personnel controls designed to ensure the ethical use of data.

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