Data Matching With LiveRamp’s Identity Graph

LiveRamp’s identity graph

Data Matching With LiveRamp’s Identity Graph

We maintain the largest people-based identity graph that connects more than 500 platforms, data owners, and publishers to brands and agencies. Our graph matches PII-based data—like emails, postal addresses, and phone numbers—with anonymous identifiers—like cookies and devices ID—in a privacy-conscious way. With IdentityLink™, customers can build an omnichannel view or access the identity graph directly to build their own solutions.

Key benefits

  • Identity Resolution

    Unrivaled matching

    Powered by our extensive match network, LiveRamp’s deterministic identity graph is the largest for activating people-based digital marketing. Using data from top brands and publishers, our match network is powered by over 170 million unique authentication events online per month, and maintains almost one billion recently matched cookies.

  • Id Matching

    Identity: verified

    All online identities are gathered by collecting logged and authenticated traffic from our brand and publishing partners, ensuring the high level of accuracy we maintain in connecting online identifiers back to offline identifiers and IdentityLinks.

  • Distribute

    Unparalleled digital reach

    With over 500—and counting—partner integrations, LiveRamp’s digital reach is unparalleled, spanning every marketing channel. Our identity graph powers connectivity and activation across the entire ecosystem.

Two ways to use the graph

  • Link impressions across channels

    Link impressions across channels

    Tie online and offline data across multiple channels back to the consumer with IdentityLink™, and activate upon them everywhere.

  • Build marketing solutions

    Build marketing solutions

    Use an omnichannel view of the customer, or license our graph directly, to build more people-based marketing solutions directly into your platform.

Learn how you can use our identity graph