IdentityLink Features

IdentityLink: How It Works

IdentityLink Features

IdentityLink™ makes identity resolution possible at the consumer level so you can market to people—not cookies—in every channel.

IdentityLink: the Identity Resolution Process

  • Building an Omnichannel View

    Upload your first-, second-, and third-party data to LiveRamp where we leverage Acxiom’s AbiliTec® and our own identity graph to resolve all data back to the consumer.

  • Onboarding for Data Activation

    Once we connect all first-, second-, third-party, and contextual data, it’s time to onboard the segments to activate on any of our 500+ marketing platform partners. With IdentityLink, data is usable on every channel.

IdentityLink Features: Making Identity Resolution & Delivery Seamless

  • Connect to IdentityLink

    Technology is only as valuable as your ability to use it. The IdentityLink dashboard, LiveRamp Connect, includes intuitive controls that make it easy to upload, manage, customize, and distribute data segments.

  • Identity Graph for the Whole Ecosystem

    LiveRamp’s identity resolution services are built upon our industry-leading identity graph. Our graph uses logged traffic from top brands and publishers to connect offline and online identifiers, and IdentityLink customers leverage it to build advanced people-based marketing programs and solutions.

  • Buy and Sell Data With Ease

    The LiveRamp Data Store makes it easy to buy and sell valuable customer data. Data Store enables the sale of data from over 100+ data providers, and the ability to activate that data on any of our 500+ platform integrations, all with a single contract.

  • Worry- Free Privacy Compliance

    LiveRamp operates in an Acxiom Safe Haven®, ensuring that all of your consumer data is kept private and secure. Rest easy with LiveRamp knowing that your data is in the best hands.