Customer journeys criss-cross online and offline channels, but most end in a physical environment. To maximize revenue you want to know how your digital efforts impacted all sales. Connecting the dots, devices, and data is extremely difficult.
A people-based approach to measurement closes the loop in understanding what works in driving purchases, offline and on. Use IdentityLink™ to resolve first- and third-party purchase data back to individual consumers in a privacy-sensitive manner, measuring activity and outcomes to determine digital’s influence and optimize marketing channels.
Get the full picture
Connect digital efforts to purchases to accurately measure ROI and ad effectiveness.
See what's working
Shine a spotlight on the messages and offers that drive the highest sales conversion rates.
Know your customers
Understand every customer journey for every individual – From A to B to $ – in a privacy-sensitive way.