Since the dawn of TV in the 1950s, it has been difficult for advertisers to easily determine if ads actually drove conversions or revenue lift. Everything has been a stab in the dark. As TV gets more costly and fragmented, its essential that marketers can attribute results to their TV budgets.
IdentityLink allows marketers to gain an accurate and comprehensive view of their return on TV ad spend, and ultimately understand how TV fits into the customer journey. Use these insights to test creative, optimize future ad spend, and more.
Analysis is conducted at the consumer level to accurately measure ad effectiveness.
Drive smarter and get faster optimization by identifying the strategies, offers, and content that have the greatest impact on sales.
Understand the customer journey for TV ad viewers in a privacy-conscious way.