Measurement

Marketing measurement amplifying insights and impact

Measurement

Improve measurement of ad effectiveness and digital marketing’s impact on brand, conversion, and sales with people-based measurement.

Blind spots abound in measuring digital marketing ROI and mapping the customer journey. Experience better visibility with Identity Resolution.

IdentityLink™ powers your own independent marketing measurement, either in-house or with one of your preferred measurement platforms and partners.

Measurement enabled by IdentityLink™

  • TV measurement

    Illuminate how TV fits into the customer journey

    • Problem

      Since the dawn of TV in the 1950s, it has been difficult for advertisers to easily determine if ads actually drove conversions or revenue lift. Everything has been a stab in the dark. As TV gets more costly and fragmented, its essential that marketers can attribute results to their TV budgets.

    • Solution

      IdentityLink allows marketers to gain an accurate and comprehensive view of their return on TV ad spend, and ultimately understand how TV fits into the customer journey. Use these insights to test creative, optimize future ad spend, and more.

    • People-based measurement

      Analysis is conducted at the consumer level to accurately measure ad effectiveness.

    • Optimize performance

      Drive smarter and get faster optimization by identifying the strategies, offers, and content that have the greatest impact on sales.

    • Omnichannel visibility

      Understand the customer journey for TV ad viewers in a privacy-conscious way.

  • Online/offline sales measurement

    Measure the sales impact of digital marketing

    • Problem

      Customer journeys criss-cross online and offline channels, but most end in a physical environment.  To maximize revenue you want to know how your digital efforts impacted all sales. Connecting the dots, devices, and data is extremely difficult.

    • Solution

      Unlike traditional marketing measurement approaches, people-based measurement closes the loop in understanding what works in driving purchases, offline and online. Use IdentityLink™ to resolve first- and third-party purchase data back to individual consumers in a privacy-sensitive manner, measuring activity and outcomes to determine digital’s influence and optimize marketing channels.

    • Online to Offline

      Get the full picture

      Connect digital efforts to purchases to accurately measure ROI and ad effectiveness.

    • Native Ads

      See what's working

      Shine a spotlight on the messages and offers that drive the highest sales conversion rates.

    • Audience

      Know your customers

      Understand every customer journey for every individual – From A to B to $ – in a privacy-sensitive way.

  • Test and learn

    Understand digital creative, campaign, and channel influences on brand preference and incremental sales.

    • Problem

      When modern marketing requires you to message different customers across many touch-points in multiple ways, which way is up and which way is a dead-end? Which messages and media channels drive greatest incremental lift?

    • Solution

      To understand and quantify return on ad spend, you need to establish clear cause and effect from your marketing efforts. IdentityLink™ powers clean matched control groups to test and measure exposure outcomes with increased accuracy and confidence – use our ID expertise to raise your measurement IQ.

    • Financial

      Budget better

      Maximize ROI and ad spend efficiency by funneling resources to your most powerful digital marketing channels.

    • Publisher Data

      Understand audiences

      Differentiate your consumer segments – like new customers, loyalists or lapsed – to improve messaging, media, and results.

    • Education

      Act smarter

      A continuous test and learn cycle drives smarter, faster optimization opportunities, layering in more insight about more audiences over time.

More people-based marketing with IdentityLink™