Every marketer wants to know how their efforts impact sales. However, customers who start their journey online often end up making purchases in a store or over the phone, a trend that can make measurement exceedingly difficult.
Closing the measurement loop is key to understanding what works and what doesn’t. Marketers use IdentityLink to resolve first- and third-party purchase data back to the consumer in a privacy-safe manner, and then onboard that data to their preferred attribution partner.
Get the Full Picture
Tie online efforts to offline purchases to accurately measure ROI and ad effectiveness.
See What’s Working
Give appropriate credit to the messages and offers that drive the highest conversion rates.
Know Your Customers
See how customers are behaving online and how this behavior translates to offline activity.