Data Monetization

Monetize Data In More Places

Data Monetization

Distribute data across 500+ partners for direct data monetization by onboarding with LiveRamp.

IdentityLink™ offers a way to identify, connect, and extend the reach of your data, making it safe and easy for marketers to purchase and activate that data anywhere.

  • Generate More Revenue from Third-Party Data

    Monetize data and make it accessible everywhere buyers want it

    • Problem

      Data monetization is exciting, but requires a lot of time and resources to set up multiple direct licensing agreements and integrations.

    • Solution

      LiveRamp makes it easy to monetize data across 100+ platforms and publishers with one contract. Save on operational overhead by streamlining identity resolution, distribution, usage reporting, billing, and contracts.

    • data services

      Let Us Take Care of the Overhead

      IdentityLink provides usage reporting, contracts, and data stewardship, so data owners can focus on improving core offerings.

    • Identity Resolution

      Support People-Based Marketing

      We make identity resolution possible so that marketers can use that data to enhance their people-based messaging.

    • 3rd Party Data

      Be Available Everywhere Quickly

      With LiveRamp’s 500+ marketing application integrations, third-party data can be made available anywhere clients want to use it.

  • Sell First-Party Data without Losing Control

    IdentityLink allows anyone to sell their data the way they want to

    • Problem

      There’s so much valuable first-party data that other advertisers want to use for targeting across the digital campaigns they run on platforms, social media networks and publishers. It’s important to maintain control of your data and ensure you don’t undercut yourself.

    • Solution

      Monetize data in more places without losing control. IdentityLink gives data owners control over where and how their data appears to buyers. It can be branded or unbranded, and everyone determines who can view their data.

    • Data Sharing

      Unlock the Value of Your Data

      First-party data can be extremely valuable to other marketers and bring added value to the owner. IdentityLink lets everyone easily share that data with others.

    • Controlled

      Control Where Your Data is Available

      IdentityLink allows data owners to share data in a way that leaves control with them. Choose where and how data appears to buyers.

    • Data Security

      Keep Data Safe

      All data is privacy-safe and secure when sent through LiveRamp, an Acxiom Safe Haven for data.