Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange
Lift in CPM across cookie-restricted browsers: Safari, Firefox, and Edge.
Index Exchange has long partnered with LiveRamp to help publishers implement addressability solutions that increase revenue and preserve premium CPM rates even in cookie-restricted environments. As a leader in global data connectivity, LiveRamp’s fully interoperable infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.
Mediavine leveraged Index’s integration with LiveRamp’s Authenticated Traffic Solution (ATS) to connect its authenticated inventory with RampID™, LiveRamp’s privacy-first, people-based identifier. In doing so, Mediavine improved addressability and increased the monetization of its inventory across cookie-restricted browsers globally.