Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising  In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are shaping their own ...

Accurate Offline Transaction Measurement from Adometry, Powered by LiveRamp

Adometry, powered by LiveRamp’s data onboarding service, enables brands to pinpoint the effectiveness of their online marketing spend on offline transactions. LiveRamp onboards the transaction data to Adometry. Adometry then analyzes these identified customers and maps the main points of a customer’s purchase timeline, from first contact all the way through to point of ...

LiveRamp and Epsilon Deliver Whitepaper on Data Onboarding

Epsilon and LiveRamp have authored the whitepaper, “Data Onboarding: The Key to a Successful Marketing Kingdom,” to help marketers understand the power of bridging the gap between online and offline marketing strategies and adopting an integrated view of online and offline data. Together, Epsilon and LiveRamp have successfully onboarded data for over 50 large ...