Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Data Scoring Initiative Gives Marketers Insights Into Data Quality

Today, I’m excited to announce the launch of LiveRamp's data scoring initiative. This program will give marketers insight into the quality of third-party datasets before they buy. By encouraging and supporting greater clarity and transparency across data sets, we aim to elevate ethical and accurate data, enabling marketers to deliver the most relevant and efficient advertising ...

A World Without Walls

As our clients and partners know, ethical practices for data sourcing, use, and governance have been among Acxiom’s core strengths throughout our nearly 50-year history. We have a track record of setting internal standards above and beyond current laws and regulations and have always been a vocal advocate for consumer rights and protections. In recent ...