Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Four Tips for Seasonal Data-Driven Marketing Campaign Success

[Editor’s note: Dani Cushion, CMO of Cardlytics, is speaking at RampUp 2017. We invited her to share her thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.]We’ve officially left the winter holiday shopping season, but there are plenty of key consumer-spending seasons coming up, including moms/dads/grads and back-to-school. ...

Optimize your ad spend with audience suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers.Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects ...

Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend.Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day.LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context.Our second on the topic highlighted the best practices we’ve seen from our customers.This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard.Steps We’ll Take:Use an example from a retail customer reactivation campaign ...

3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience.With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels.By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...

Political Campaigns: The Art and Science of Reaching Voters

For political campaigns, the ultimate conversion is getting a vote. In business it’s getting a sale. Aside from this, the digital marketing strategies that work for voters and consumers have a lot in common.In a recent panel discussion, political advertising leaders discussed how they are increasingly using digital channels in their outreach efforts. Bringing ...

Digital Marketing High Five: Better Acquisition & Retention Strategies Through Data

There are many different triggers that we marketers can pull to impact and improve customer acquisition and retention. Everything from new offers, to personalized creative, to additional channels can help us get--and hold--our target customers’ attention. As we evaluate each of the options, it’s possible to utilize data to inform everything we do. And ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience.Reasons to Create a ...

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising.However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide.“Content is still king, but consumers are shaping their own ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.  You can join Chuck, Benjamin Webb from LiveRamp and Lisa Rapp from Acxiom in a live webinar on 2/4/2015.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these ...