Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Steps to Better Marketing to Millennials

There are a lot of misconceptions about marketing to millennials today. The biggest one discussed in our RampUp panel, What Millennials Expect From Marketing, was that they are a monolithic group.While millennials may be anything but homogenous, they share some expectations from marketers today. So if your goal is marketing to millennials then here’s ...

Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement

[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.]Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline MeasurementIn today’s marketing world, having the capability to measure the offline sales impact of online ...

Location Data Q&A with Chris Yatrakis, Factual

[Editor’s note: Chris Yatrakis, VP of Business Development at Factual, was a speaker at RampUp 2017. We invited him to share his thoughts on data and marketing trends.]Q: What is the biggest challenge for marketers this year?The biggest challenge plaguing data-driven marketers in 2017 is access to quality location data.Marketing today is undeniably data-driven, ...

Best Tweets of #RampUp17

For #RampUp17, we welcomed over 2,000 marketers, data providers, tech platforms, and publishers to the Fairmont hotel to discuss what’s now and next for MarTech. Take a look at what they had to say.Want more?Here are the top trends and topics we spotted at #RampUp2017.Read more RampUp coverage in our blog.

RampUp Day One: Key Takeaways

It’s the first day of RampUp 2017 and what a day it’s been. Not only was #RampUp17 trending on Twitter, but a number of topics were also trending during today’s sessions.One of the biggest topics was how much data is in the marketplace and what to do with it. Chris Yatrakis, VP of Business ...

Performance Marketing: The Missed Opportunity That’s Costing Big Box Retailers Billions

[Editor’s note: Bryan Leach, founder and CEO at Ibotta, is a speaker at this year’s RampUp. We invited him to share his thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.]Shifting consumer behavior is forcing brick and mortar retailers to innovate. Over the past decade, many iconic retail ...

Four Tips for Seasonal Data-Driven Marketing Campaign Success

[Editor’s note: Dani Cushion, CMO of Cardlytics, is speaking at RampUp 2017. We invited her to share her thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.]We’ve officially left the winter holiday shopping season, but there are plenty of key consumer-spending seasons coming up, including moms/dads/grads and back-to-school. ...

Dr. Carl Marci Explains Consumer Neuroscience

It’s that time of year again. #RampUp17 is coming. We sat down with Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and one of our preconference keynote speakers, to discuss the crossroads between neuroscience and marketing and what he hopes to see in 2017.What is consumer neuroscience?Consumer neuroscience is the application of neuroscience ...

#RampUp16: The Data-Driven Photo Booth!

From a burger bar to a perfect view of the Bay Bridge, the RampUp opening reception at San Francisco's Exploratorium had it all! One of our favorite new additions was the photo booth, which included data-driven props and a opportunity to "take a picture" with LiveRamp's CEO, Travis May (recently named to AdAge's 40 under 40). Check ...

9 Data-Driven Quotes from #RampUp16

During our recent gathering of over 1,500 "MadTech" professionals at #RampUp16, we had the opportunity to get inspired by leaders from companies like MediaMath, Quantcast, and V12 Group.Take a minute to check out this slideshow of top RampUp quotes that touch on data and what it means for today's data-driven marketers. Inspiration from Leaders in AdTech ...

Conversations with the CEO of Drawbridge

[Editor’s note: We recently sat down with Kamakshi Sivaramakrishnan, CEO and Founder of Drawbridge, to get her thoughts on the future of marketing. This blog is a compilation of those conversations. Kamakshi will be on the main stage speaking at #RampUp16!]From your perspective, what will be some of the biggest challenges facing the adtech ...