Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising  In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are shaping their own ...

Three Best Practices for Moving to One-to-One Marketing at Scale

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only ...

How Data Onboarding Enables People-Based Marketing

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding ...