Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right ...

LiveRamp’s New Publisher Dashboard with Revenue and Analytics

For more than three years, LiveRamp has been working with online publishers to help generate additional recurring revenue from on-site user registrations (as well as from email newsletter programs). We’re always looking for ways to improve our service. And based on customer input, LiveRamp now provides our publishers with real-time revenue statistics as well ...