Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...

Performance Marketing: The Missed Opportunity That’s Costing Big Box Retailers Billions

[Editor’s note: Bryan Leach, founder and CEO at Ibotta, is a speaker at this year’s RampUp. We invited him to share his thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.] Shifting consumer behavior is forcing brick and mortar retailers to innovate. Over the past decade, many iconic retail ...