Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

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LiveRamp Partnership with Rocket Fuel

This was originally written and published by Rocket Fuel. In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter, seamless marketing experiences, regardless of device ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day. LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...
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Rice Krispies® Treats Kellogg’s To A 28% Sales Lift

Another holiday season is upon us and brands everywhere are looking for ways to kick the competition to the curb. That’s exactly what Rice Krispies® did in this Kellogg’s holiday mobile campaign powered by Opera Mediaworks, Nielsen Catalina Solutions, and LiveRamp. Brand awareness? Check. Results at the register? Check. Competitive share shift? Check. Here’s ...
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LiveRamp Partner Spotlight: DialogTech

To make every marketing application more valuable, LiveRamp has a growing list of partners providing greater access to more customer data. We are pleased to have recently formed a partnership with DialogTech, the leader in call analytics and automation technology. In this partner spotlight interview, we speak to DialogTech’s Steve Griffiths, SVP Marketing Strategy and Analytics and Josh ...
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LiveRamp Announces Integration with Salesforce Marketing Cloud Active Audiences Platform to Deliver Journey-Based Advertising At Scale

LiveRamp today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering Salesforce clients to align advertising, sales, service and marketing in a whole new way. With Active Audiences and LiveRamp, marketers can orchestrate advertising campaigns throughout the customer journey. LiveRamp extends the reach of Active ...

Customer Purchase Intent and Omni-Channel Customer Experiences

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten] Customer Purchase Intent and Omni-Channel Customer Experiences Marketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this? Consumers  interact with brands across onsite, offsite, mobile, social and ...

How Data Onboarding Enables People-Based Marketing

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding ...

Digital Marketing Disrupts and Transforms the Marketing Profession

[Ed. Note: This is a guest post authored by Nick Patel, Worldwide Market Segment Manager, IBM ExperienceOne Digital Analtyics] Leading CMOs deliver above-market growth in their category while differentiating the customer experience, delighting customers and increasing marketing productivity. They are the voice of the customer in their organization and drive innovation, engagement, insight and revenue holistically ...

LiveRamp Partners With Twitter to Integrate CRM Data into Tailored Audiences

Today, Twitter announced support for CRM data in its tailored audiences advertising tool. LiveRamp is pleased to be one of Twitter's partners selected for the launch. With this integration, LiveRamp customers can now seamlessly connect their customer data into the Twitter advertising platform and effectively message their consumer base by creating relevant promoted tweets ...

LiveRamp and Videology Partner to Offer Marketers 1st Party Data Integration into a Video Platform

LiveRamp's customers are increasingly onboarding data into channels beyond traditional display advertising, including mobile, search, measurement, and site personalization. We are pleased to announce a new channel that our customers can integrate their data into: Video. Our new integration with Videology allows marketers to use onboarded data to better target in-stream video ads.

“First-party ...