Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Data Onboarding Now Available in the United Kingdom and France

Today we announced that our data onboarding service is now available in two international markets.  Global and local brands can now use LiveRamp to improve measurement, targeting, and 1-to-1 marketing in the United Kingdom and France.  Digital advertising is growing rapidly in these markets, creating a big opportunity for our clients and partners.   Global ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day. LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...

Rice Krispies® Treats Kellogg’s To A 28% Sales Lift

Another holiday season is upon us and brands everywhere are looking for ways to kick the competition to the curb. That’s exactly what Rice Krispies® did in this Kellogg’s holiday mobile campaign powered by Opera Mediaworks, Nielsen Catalina Solutions, and LiveRamp. Brand awareness? Check. Results at the register? Check. Competitive share shift? Check. Here’s ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience. Reasons to Create a ...

LiveRamp Partner Spotlight: DialogTech

To make every marketing application more valuable, LiveRamp has a growing list of partners providing greater access to more customer data. We are pleased to have recently formed a partnership with DialogTech, the leader in call analytics and automation technology. In this partner spotlight interview, we speak to DialogTech’s Steve Griffiths, SVP Marketing Strategy and Analytics and Josh ...

The Latest and Greatest in LiveRamp Connect

For the past few months we have been giving marketers a privacy-safe way to connect customer data to their preferred marketing platforms with our new data onboarding product, LiveRamp Connect. We are continuing to expand LiveRamp Connect with new features and integrations, giving marketers the opportunity to distribute connected data to more media and ...

Considering Addressable TV Advertising? It’s All About Quality, not Quantity.

Addressable TV Market Advertising  In 2014, the average adult spent approximately five hours a day watching television, giving it the largest audience reach of any form of media advertising. However, TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. “Content is still king, but consumers are shaping their own ...

Attribute This: The True Scope of Marketing Fragmentation

Marketing is a messy business. Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago. That’s a whole lot of tech. And even if your marketing ...

Three Best Practices for Moving to One-to-One Marketing at Scale

Consumers are exposed to hundreds of ads and thousands of brand impressions each day. So how can marketers be expected to penetrate the noise and retain a loyal customer base? According to an Econsultancy study, those investing in one-to-one marketing experience a 14 percent uplift in sales. Despite this huge opportunity, Econsultancy found that only ...

How Data Onboarding Enables People-Based Marketing

Great marketing strategies result in real connections with real people. In today’s fragmented landscape of channels and devices it can be easy to lose sight of this. Marketers need to employ a broad set of platforms to reach consumers, and this often results in channel-centric marketing strategies, rather than a true audience-based approach. Data onboarding ...

Introducing LiveRamp Connect

When marketers are able to connect all of their customer data with their marketing platforms, new possibilities for better marketing emerge – enhanced targeting, advanced measurement, and more.  Connecting customer data to the digital marketing ecosystem is of particular importance to Acxiom – and it’s why we’re so excited today to introduce LiveRamp Connect. Combining ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.  You can join Chuck, Benjamin Webb from LiveRamp and Lisa Rapp from Acxiom in a live webinar on 2/4/2015.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these ...

Using Data to Boost the Performance of Online Campaigns

We recently gathered industry leaders from dunnhumby, Videology and comScore to help marketers understand the kinds of results they can expect when using first and third-party data to drive the performance of their online campaigns: Lung Huang, VP of Global Partnerships at dunnhumby highlighted the importance of effective data-driven marketing strategies for driving repeat sales, ...

Ensighten Partners with LiveRamp to Distribute Data Across Marketing Applications

Today Ensighten announced a strategic partnership with LiveRamp that enables Ensighten Activate customers to distribute customer data to applications that are part of the LiveRamp Connect partner program. As a result of this partnership, Ensighten customers will be able to use their preferred applications to run integrated marketing programs to the same customer ...

Why Data Onboarding is the Secret Weapon for Targeted Video Ad Campaigns

Access to extensive data, in combination with massive technological capabilities, has allowed online video advertising to emerge as a highly efficient way of engaging a target audience. The more information known about an audience, the easier it is to predict interest, intent and future behavior. Brands are then empowered to personalize campaign messages, ensuring ...

6 Key Lessons For Online-to-Offline Attribution Programs

Connecting online media to offline sales is the one of the biggest opportunities for increasing the efficiency of digital marketing programs today. Despite ecommerce’s meteoric climb, it still only represents around 6% of total US retail sales. (eMarketer study displayed in the chart below) Today’s retail marketers must activate online-to-offline digital channel attribution programs to allow ...

Acxiom Completes LiveRamp Acquisition

I’m excited to announce that LiveRamp is now officially part of the Acxiom family. I invite you to read today’s blog post by Acxiom CEO, Scott Howe in addition to the press release. So what’s changing? Very little. We remain committed to operating a neutral onboarding service that benefits all members of the marketing ecosystem. I’m ...

LiveRamp Powers Conde Nast’s Audience Tool

The following is an excerpt of an AdExchanger article about LiveRamp's role in powering Conde Nast's audience tool: A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms. Like many publishers, Condé Nast has "seen massive growth in ...

LiveRamp Launches Data Onboarding into Mobile

We're pleased to announce support for data onboarding to mobile marketing platforms.  Brands can now use their customer data to directly target customers on mobile devices. “Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, CEO of LiveRamp. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their ...

RampUp 2014: Digital Marketing Impact, M&A in Marketing Tech, and Data for Customer Acquisition [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Through this week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Measuring Digital Marketing’s Impact on In-Store Sales”, "Mergers ...

RampUp 2014: Data Monetization, Privacy and Regulation, and Data-Driven Strategies [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Data Monetization in the Age of Digital ...

RampUp 2014: Marketing Success, AdTech IPOs, and Programmatic Marketing [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch "Measuring Successful Marketing Outcomes", "Behind the Scenes ...

RampUp 2014 Highlights

On February 27, 2014, over 1000 marketers, agencies, and industry insiders attended LiveRamp’s annual summit, RampUp 2014. This year’s focus was on connected data for the intelligent marketer.

All RampUp 2014 Panel Videos

Keynote: Fireside Chat with Neal Mohan Keynote: Fireside Chat with Mark Penn Keynote: Fireside Chat with Peter Thiel From the CMO: The Future of Data in ...

LiveRamp to Power Arcametrics Lookalike Modeling for CRM

Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics' lookalike audience platform. Through the new relationship between Arcametrics and LiveRamp, advertisers are able to onboard customers in a targeted segment to LiveRamp from their customer database management system, and from ...

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced a new partner program called LiveRamp CONNECT. LiveRamp CONNECT includes over 70 integrations to a wide variety of marketing platforms including data management, measurement, media, mobile, video, CRM management, tag management, and search. “Our customers are leading ...

LiveRamp 2013 in Review, 2014 Update

LiveRamp had an incredible year in 2013.  By every measure, we are succeeding at our goal of powering the quickly-growing onboarding industry. This summary will touch on our 2013 growth, and our plans for 2014 and beyond.  

LiveRamp grew over 130% year-over-year

LiveRamp onboards customer data into marketing applications.  We started doing this three years ago ...

LiveRamp Partners With Twitter to Integrate CRM Data into Tailored Audiences

Today, Twitter announced support for CRM data in its tailored audiences advertising tool. LiveRamp is pleased to be one of Twitter's partners selected for the launch. With this integration, LiveRamp customers can now seamlessly connect their customer data into the Twitter advertising platform and effectively message their consumer base by creating relevant promoted tweets ...

Moneyballing Of The CMO

"Moneyballing of the CMO" was written by LiveRamp CEO, Auren Hoffman, and published in MediaPost. Below is an excerpt. Limited by the indefinite and imprecise results of traditional marketing, CMOs of the past could not realize meaningful metrics to measure success. But today’s technology has ripened, enabling sophisticated and precise decision-making. CMOs have adapted and ...

LiveRamp and Videology Partner to Offer Marketers 1st Party Data Integration into a Video Platform

LiveRamp's customers are increasingly onboarding data into channels beyond traditional display advertising, including mobile, search, measurement, and site personalization. We are pleased to announce a new channel that our customers can integrate their data into: Video. Our new integration with Videology allows marketers to use onboarded data to better target in-stream video ads.

“First-party ...

The Data Onboarding RFP

Data onboarding is a fast-growing technology and a powerful addition to a marketer’s digital toolbox. Existing data onboarders all have their own nuances in technology and methodology. When shopping around for a solution, you may not know what to expect or ask in order to find a suitable onboarder. In light of this, LiveRamp has ...

LiveRamp Launches GetOnboard, A Data Onboarding Platform for Marketers

LiveRamp today launched GetOnboard (GO), a platform that enables seamless data onboarding for marketers. LiveRamp GO provides a unified onboarding interface for marketers looking to integrate their customer database into one or more of 60+ demand-side, data management, and measurement platforms. “The data onboarding process has historically been daunting to many brands” said Auren ...

LiveRamp GetOnboard – Product Walkthrough

Today, we are excited to introduce LiveRamp GetOnboard (GO), a platform for automating the data onboarding process from file upload to distribution of data to destination platforms. LiveRamp’s goal is to make data onboarding faster for brands, reducing the standard onboarding time from weeks to hours. LiveRamp GO provides a unified onboarding interface for ...

Accurate Offline Transaction Measurement from Adometry, Powered by LiveRamp

Adometry, powered by LiveRamp’s data onboarding service, enables brands to pinpoint the effectiveness of their online marketing spend on offline transactions. LiveRamp onboards the transaction data to Adometry. Adometry then analyzes these identified customers and maps the main points of a customer’s purchase timeline, from first contact all the way through to point of ...

MediaMath Partners with LiveRamp to Incorporate CRM Data into Programmatic Media Buying

MediaMath, one of the industry’s leading media buying platforms, has partnered with LiveRamp to build a seamless programmatic buying experience using offline data. LiveRamp has onboarded data for over 65 brands to TerminalOne, MediaMath’s proprietary digital media, data management, and analytics platform. “MediaMath’s platform provides a powerful programmatic marketing solution for brands,” said Auren Hoffman, ...

LiveRamp and Epsilon Deliver Whitepaper on Data Onboarding

Epsilon and LiveRamp have authored the whitepaper, “Data Onboarding: The Key to a Successful Marketing Kingdom,” to help marketers understand the power of bridging the gap between online and offline marketing strategies and adopting an integrated view of online and offline data. Together, Epsilon and LiveRamp have successfully onboarded data for over 50 large ...

LiveRamp & Turn – A Seamless Experience for Marketers [Video]

Cloud marketing platform, Turn, recently announced an integration with LiveRamp to offer their customers CRM Onboarding. By moving valuable offline customer data online, LiveRamp improves Turn customers' reach by leveraging offline CRM data through their platform. Hear from Dan Scudder, VP of of BD at LiveRamp, regarding the integration and how it helps marketers achieve highly ...

Best Practices With Data Management

From the first display ad purchased in 1994 to the $40 billion dollar display industry today, the world of online advertising has experienced unparalleled growth in the last 20 years. Learning to navigate through the abundance of available data is key for digital marketers, but doing so can be difficult. The Best Practices With Data Management guide seeks ...

Adometry Partners with LiveRamp

Last week, LiveRamp announced its partnership with Adometry, Inc., a cross-channel attribution company. Adometry’s analytics help companies better understand which of their digital marketing efforts are directly influencing conversions. The partnership with LiveRamp enables Adometry to also make their offline customer data relevant online. Marketers can measure the online conversion influence from their online ad ...

Big Thinkers on Big Data [Video]

Now more than ever, data is becoming increasingly valuable in connecting business with consumers. "Big data isn't just for big companies anymore, it's for everyone," says Auren Hoffman, LiveRamp CEO, "Use the tools that let you know which data informs predictive analysis and which data doesn't." Customer service is where businesses now need to ...

Introducing CRMRetargeting.com

Working with a number of partners, customers and more, LiveRamp pulled together and produced informative content from the web to create CRMRetargeting.com. CRM Retargeting is a relatively new, highly effective technique that allows marketers to reach past customers by utilizing their offline customer database (CRM) in online display advertising.     2013, which LiveRamp believes will be ...

Lessons Learned from the DMA

"2013 will be the year of bringing your CRM online for display", says Josh Butler of Facebook in yesterday's panel discussing "The New Advertising Landscape".  Leveraging your CRM data online using CRM Retargeting is definitely a common theme echoing through the Exhibit Hall in Las Vegas thus far. Yesterday LiveRamp, Facebook and AddThis took the ...

Case Study: BustedTees sees 390% ROI with CRM Retargeting

LiveRamp recently partnered with BustedTees, a well known t-shirt brand, to help connect them with their offline customers. BustedTees previously experienced great success with retargeting, but also wanted to re-connect with customers who were no longer engaged via email, or visiting their website. BustedTess chose ReTargeter, a parter of LiveRamp, as their trusted retargeting platform. ...

San Francisco Gets Made Over!

Our San Francisco office has a new look As we continue to grow our CRM Retargeting business and expand partnerships within the adtech space, we thought our office space should reflect our success. We recently unveiled our revamped office that includes a fresh coat of paint and whole new look. Interested in a challenging us to a ...

Going to DMA2012? We are too!

Join LiveRamp at DMA2012, October 14th-16th in Las Vegas. We're excited to announce we will be attending this years conference, along with 10,000 other marketing professionals from across the globe. DMA2012 is an opportunity to hear from key thought leaders and innovators, connect with industry insiders and discover strategic guidance to help you forecast for 2013. Planning to attend?  We’d love to tell you more about ...

LiveRamp’s New Publisher Dashboard with Revenue and Analytics

For more than three years, LiveRamp has been working with online publishers to help generate additional recurring revenue from on-site user registrations (as well as from email newsletter programs). We’re always looking for ways to improve our service. And based on customer input, LiveRamp now provides our publishers with real-time revenue statistics as well ...

What is LiveRamp?

LiveRamp onboards offline data.  That's it. It's really hard to do. And it isn't sexy...we're in the background — in the tubes. But data onboarding is completely critical to third party data companies and will soon be needed by every large marketer. And we want to help them all. We’re proud to be pioneers in an ...