Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Webinar: The People-Based Marketing Opportunity for Publishers

More marketers are turning to people-based marketing. A recent survey we conducted showed 84% of marketers want people-based marketing solutions across all their digital channels. Publishers that are addressing this need are finding new revenue opportunities, from advertising solutions using custom advertiser audience targets to new avenues for data monetization. In this webinar on August 3rd, ...

The Rise of People-Based Marketing Strategies for Publishers

Publishers and advertisers have long worked together to bring interesting, relevant content to their audiences. Throughout this process, publishers learned a lot about their audience—what they like and what they’re like—and shared that with their brand marketers so that they could reach those audiences with their advertising. Traditionally, finding an audience off and online has ...