Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

4 Steps to Effective Entertainment Marketing through Digital Radio

“I will fight for those who cannot fight for themselves.” Now imagine Gal Gadot saying those lines right after “Despacito” ends on a listener’s Spotify or Pandora session. Movie trailers are incredibly immersive audio experiences that can be effectively used in entertainment marketing to get people to consider a night at the movies through ...

New Global Business Solutions Group Accelerates Enterprise-Wide Value of IdentityLink™ for Brands and Agencies

Today we’re faced with a more complex consumer and business environment than ever before. The proliferation of devices, the growth of the IoT, and emerging technologies like artificial intelligence and machine learning have only added to the noise that marketers need to cut through in order to stitch together an accurate view of their ...

How Marketers are Adopting People-Based Marketing—and How They’re Not

Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, ...

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...