Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

New Global Business Solutions Group Accelerates Enterprise-Wide Value of IdentityLink™ for Brands and Agencies

Today we’re faced with a more complex consumer and business environment than ever before. The proliferation of devices, the growth of the IoT, and emerging technologies like artificial intelligence and machine learning have only added to the noise that marketers need to cut through in order to stitch together an accurate view of their ...

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...