Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Making New People-Based Marketing Channels Work For You with Identity Resolution

Being in marketing today is exciting. As consumers are adopting new technology and established marketing channels update their capabilities, marketers are gaining new ways to connect with their customers.So how do you take advantage of these new technologies without creating complete chaos? The answer lies in people-based marketing, a type of marketing that connects ...

LiveRamp is Now a Snapchat Partner

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level.With this new level of integration, advertisers can target people-based audiences in ...

What You Need to Know about Forrester’s Identity Resolution Report

All About Identity ResolutionIdentity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution.The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is ...