Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Every Brand Needs Virtual CRM for People-Based Marketing

[Editor’s note: This article has been reposted with permission from MarTech Advisor. View the original article here.] “Know thy customer” might be the chief commandment of the modern business era. The proliferation of Salesforce and new platforms claiming to be “Salesforce for X” demonstrate that Customer Relationship Management (CRM) is top of mind for companies ...

Three Ways to Prepare Your Marketing Data Strategy for the Future

This is a guest blog by David Dowhan, CEO and founder of TruSignal. In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like ...

4 Steps to Effective Entertainment Marketing through Digital Radio

“I will fight for those who cannot fight for themselves.” Now imagine Gal Gadot saying those lines right after “Despacito” ends on a listener’s Spotify or Pandora session. Movie trailers are incredibly immersive audio experiences that can be effectively used in entertainment marketing to get people to consider a night at the movies through ...

How Marketers are Adopting People-Based Marketing—and How They’re Not

Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, ...

Identity Services, Powering Marketing Platforms

Identity Services, Powering Marketing Platform Products

Brands are continuing to spend more of their budgets on use cases that leverage all of their offline and online data, advertise to real people across devices, and track their campaign performance across channels accurately and intelligently.   To bring these use cases to life, brands depend on platforms, which ...

Better Marketing, Online and Offline

When Facebook coined the term “people-based marketing” in 2014, it gained an immediate connotation with digital marketing. But people-based marketing isn’t a digital-only approach, and the thought behind it wasn’t even new! In fact, any online and offline marketing that targets people using data qualifies as “people-based,” and marketers have been doing people-based direct marketing for ...

2017 BIG Awards for Business Winner

Today, the Business Intelligence Group announced the winners of the 2017 BIG Awards for Business program. We’re honored that LiveRamp’s IdentityLinkTM  was selected as the “New Product of Year” in the enterprise category. The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike ...

The common denominator between Amazon, Facebook and the great platform powers: Identity

[Editor’s note: This article was originally published on Digiday, and has been republished with permission. View the original here.] Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: ...

Making New People-Based Marketing Channels Work For You with Identity Resolution

Being in marketing today is exciting. As consumers are adopting new technology and established marketing channels update their capabilities, marketers are gaining new ways to connect with their customers. So how do you take advantage of these new technologies without creating complete chaos? The answer lies in people-based marketing, a type of marketing that connects ...

LiveRamp Brings People-Based Marketing to Snap Ads

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level. With this new level of integration, advertisers can target people-based audiences in ...

What You Need to Know about Forrester’s Identity Resolution Report

All About Identity Resolution Identity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution. The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is ...