Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Viewing posts in Glossary

Defined: Demand Side Platform

A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. DSPs use algorithms to group all the rates of various networks together on a single platform, and is the control center that allows you to buy media that’s sold programmatically (which is the majority of digital advertising today). In ...
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Defined: People-Based Marketing

People-based marketing is marketing to people. You’d think marketing is already like that, but it’s not. Instead, with the rise of programmatic, people have been converted to proxies like cookies, impressions, devices, or segments. While new technologies and channels offered marketers new ways to reach their customers, they also turned to those customers into data ...
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Targeting Definition

What is Targeting? Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center. The concept of targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for launching that ...
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Defined: Marketing Segmentation

What is marketing segmentation?

Picture an audience of just ten people. One member is a single, working woman in her 30s, another is an affluent retired man, and yet another is a teenager just starting high school. The same messaging isn’t likely to resonate with all three people, let alone the seven others in this ...
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Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this: To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro. But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...
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