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  • Our Platform
        • our-platformPlatform Overview – The trusted platform for making your data more accessible and meaningful.
        • onboardingOnboarding – Leverage your first-party data in the digital and TV ecosystems.
        • identity-resolutionIdentity Resolution – Transform consumer data into deterministic person-based IDs.
        • data-network-2Data Network – Access unique, trusted data to enhance and extend customer knowledge.
        • data-analyticsAnalytics and Measurement – Accurately measure ROI and improve your bottom line.
        • consent-managementConsent Management – Satisfy global regulation requirements.
        • nav-image-partners_450x237Partner Integrations
        • Why Identity Resolution
  • Your Goals
        • nav-1col-marketing-suiteMarketing Suite – Meet your Retention & Acquisition goals.
        • nav-1col-data-analytics-suiteData Analytics Suite – Uncover omnichannel insights and make actionable and informed decisions on your business or marketing data.
        • nav-1col-product-dev-suiteProduct Development Suite – Build better products with embedded identity resolution.
        • nav-1col-data-monetize-suiteData Monetization Suite – Leverage our data monetization solutions to strengthen your position in the market.
        • nav-solution-finder_v2Solution Finder – See what’s possible when your data is more accessible and meaningful.
  • Your Industry
        • b2c-1B2C Marketing
        • b2b-1B2B Marketing
        • tech-platformsTechnology Platform
        • agencyAgency
        • data-providerData Provider
        • tv-industryTV Industry
  • Resources
        • our-platformResource Center – Explore our educational videos, webinars, ebooks, and more.
        • Marketing_Innovation_BlogMarketing Innovation Blog – Discover the latest about martech and LiveRamp.
        • people-based-mktgPeople-Based Marketing – Why people-based marketing matters.
        • customer-profilesCustomer Stories – How our customers stay ahead of the curve.
        • rampupRampUp – THE destination for martech thought-leadership and events.
  • About LiveRamp
        • company-overviewCompany Overview
        • data-ethicsData Ethics and Privacy
        • careersCareers
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Defined: Data Management Platform

Defined: Demand Side Platform

Defined: People-Based Marketing

Market Segmentation Definition

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