Marketing Innovation Blog
How CRM Retargeting Works
Here at LiveRamp we’ve been on a mission to bring some clarity to the data-driven marketers’ world of jargon (which is specifically why we created the official data driven marketer glossary).Now it’s time to get into some specifics and give one of our favorite strategies, CRM retargeting, some love.CRM retargeting isn’t as widely understood ...
Digital marketing vocab gaps: Fill’em in (with our new glossary!)
Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...