Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Defined: Targeting

What is Targeting?Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center.The concept of targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for launching that ...

Defined: Marketing Segmentation

What is marketing segmentation?

Picture an audience of just ten people. One member is a single, working woman in her 30s, another is an affluent retired man, and yet another is a teenager just starting high school. The same messaging isn’t likely to resonate with all three people, let alone the seven others in this ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...