Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend.Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day.LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context.Our second on the topic highlighted the best practices we’ve seen from our customers.This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard.Steps We’ll Take:Use an example from a retail customer reactivation campaign ...

3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience.With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels.By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these assumptions as “CRM Data Myths.” More on that in a moment, but the bottom line for everyone is ...