Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How to Maximize Your Data Onboarding Investment with Digital Targeting

For every technology, there is a maturity curve for use cases. For data onboarding, marketers who move up the maturity curve in their digital targeting can realize a quicker, stronger return on their initial investment. Still, we realize that it’s not easy to jump from established to emerging and emerging to leading-edge. To help ...

Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend. Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media ...

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day. LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...

Cross‑Channel Marketing: Going Beyond the Buzz

There is a lot of buzz around cross-channel marketing and reaching your audience “on the right screen, at the right time.” But what does this look like in practice, and where can you find real value? Clarifying Cross-Channel and Multichannel Marketing We often hear multichannel and cross-channel used together, but Forrester’s Joanna O’Connell, formerly of AdExchanger, warns ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context. Our second on the topic highlighted the best practices we’ve seen from our customers. This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard. Steps We’ll Take: Use an example from a retail customer reactivation campaign ...

3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience. With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels. By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this: To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro. But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...