Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How LiveRamp Data Onboarding Integrations Work

You can dramatically increase the impact and efficiency of your marketing programs when you onboard your offline CRM and sales data into the digital marketing platforms you use every day.LiveRamp now offers integrations with more than 250 marketing platforms, making it safe and easy for you to send your data wherever you choose. ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context.Our second on the topic highlighted the best practices we’ve seen from our customers.This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard.Steps We’ll Take:Use an example from a retail customer reactivation campaign ...

Digital marketing vocab gaps: Fill’em in (with our new glossary!)

Every digital marketer knows this:To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield ...

Increase Your Conversion and Match Rates Through Data Hygiene Best Practices

[Ed. Note: The following post was written by Chuck Davis, Chief Revenue Officer from Webbula.  You can join Chuck, Benjamin Webb from LiveRamp and Lisa Rapp from Acxiom in a live webinar on 2/4/2015.] We often see online marketers relying on risky assumptions about CRM data in their data decisioning processes. We’ve come to refer to these ...