Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

9 Data‑Driven Marketing Quotes from #RampUp16

During our recent gathering of over 1,500 "MadTech" professionals at #RampUp16, we had the opportunity to get inspired by leaders from companies like MediaMath, Quantcast, and V12 Group. Take a minute to check out this slideshow of top RampUp quotes that touch on data and what it means for today's data-driven marketers. Inspiration from Leaders in AdTech ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience. Reasons to Create a ...