Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Defining Marketing Attribution Measurement

Measuring cross-channel marketing performance is difficult. In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Even more shocking, 35% admit to not using any sort of robust measurement technique. Add to the complex digital measurement ...

Rice Krispies® Treats Kellogg’s To A 28% Sales Lift

Another holiday season is upon us and brands everywhere are looking for ways to kick the competition to the curb. That’s exactly what Rice Krispies® did in this Kellogg’s holiday mobile campaign powered by Opera Mediaworks, Nielsen Catalina Solutions, and LiveRamp. Brand awareness? Check. Results at the register? Check. Competitive share shift? Check. Here’s ...