Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Every Brand Needs Virtual CRM for People-Based Marketing

[Editor’s note: This article has been reposted with permission from MarTech Advisor. View the original article here.] “Know thy customer” might be the chief commandment of the modern business era. The proliferation of Salesforce and new platforms claiming to be “Salesforce for X” demonstrate that Customer Relationship Management (CRM) is top of mind for companies ...

How to Maximize Your Data Onboarding Investment with Digital Targeting

For every technology, there is a maturity curve for use cases. For data onboarding, marketers who move up the maturity curve in their digital targeting can realize a quicker, stronger return on their initial investment. Still, we realize that it’s not easy to jump from established to emerging and emerging to leading-edge. To help ...