Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How Ad Fraud Impacts Your Measurement, with Dr. Augustine Fou

This is part two of our interview with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science Consulting Group. For the first part, click here. Ad fraudsters not only steal your ad dollars—they also mess up your marketing analytics and prevent you from truly understanding the impact your digital has on sales. Thankfully, the tools ...

4 Questions You’ve Always Had about Ad Fraud, with Dr. Augustine Fou

Ad fraud is a hot topic among digital marketers right now—and for good reason. No marketer wants to serve their most compelling ads to fake viewers, wasting their budget and skewing their attribution. But what’s a digital marketer to do? We sat down with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science ...

A Whole Universe in Your Hands

This is split into a story and then a problem if you want a concise problem to solve. Background: Once there was a lady who lived alone on a mountaintop for 20 years.  Day in and day out she would meditate and ponder the universe and its strange laws. One day, she decided to start a journey ...

The Case of the Traitor Teller

A bank robber is planning a major heist, and he's managed to get the help of a dissatisfied teller at the bank in exchange for some of the loot. The robber needs to get critical information from the teller, such as the vault codes and locations, without appearing suspicious. The pair devise a scheme ...

The Case of the Massive Maze

This problem is borrowed from the blog By Way of Contradiction. Check out their other logic problems! You are tasked with designing a robot to explore a finite maze and count the number of flags in the maze. Your robot should consider the maze as a 2 dimensional grid of spaces, where any edge of ...

Classics: The Hardest Logic Puzzle Ever

Today's problem is a classic logic problem presented unaltered. This problem is known as "The Hardest Logic Puzzle Ever", and it definitely earns its title. Three gods A, B, and C are called, in no particular order, True, False, and Random. True always speaks truly, False always speaks falsely, but whether Random speaks truly ...

The Case of Falling Furbies

After numerous reports of enraged parents throwing Furbies out of windows, the manufacturer of the robot gremlins has installed new drop-proofing technology into each unit. You have been tasked with testing the new Furbies and determining the highest height (to the nearest 1 foot) from which one can be dropped without breaking. Cash is ...

The Case of Hidden Identities

A pair of sneaky spies are working together to steal a set of top-secret plans, but they have a problem: these spies always hide in the shadows, and so they do not know each other's faces. In order to verify identities when they meet, the two spies have devised a complex scheme using simple ...

The Case of the Colorful Chameleons

On a tropical island deep in the Pacific Ocean, there is an island of colorful chameleons. Each chameleon is able to be either red, blue, or yellow. The chameleons' colors follow a curious pattern: Chameleons only change their color when they meet another chameleon, and a chameleon always changes its color when it meets ...

The Case of the $200 Clock

A bank robber is planning a heist of a high-tech bank vault. In order to exploit a weakness in the bank's security system, he needs to set off his dynamite exactly 45 seconds after triggering the banks silent alarm - If he sets it off earlier, a failsafe will kick in and electrocute him. ...

Quarters

You are wearing a blindfold and gloves. 100 quarters are on a table in front of you. Someone tells you that 20 of these quarters are tails and the rest are heads. He says that if you can split the quarters into 2 piles where the number of tails quarters is the same in ...

Election Day

The votes are in, and it's time (for you) to count them! Unfortunately, someone's stolen the memory from your computer, and the deadline is approaching. The votes are given as a mutable array of length n containing integer entries. a. Suppose that some integer appears at least n/2 + 1 times in the array (some candidate ...

Circular tracks

Part 1: There is a circular track with n gas stations around it; the total amount of gas at the stations is exactly enough for you to drive around the track once. Is it guaranteed that there is a gas station so that, starting from that gas station with an empty tank and driving in some ...

Counterfeit coin

Suppose there are 12 identical-looking coins, of which 11 are real and 1 is counterfeit. It is only known that the counterfeit coin has a different weight than the real ones. With a balance scale and only 3 weighings, how can you identify the counterfeit coin and determine whether it is heavier or lighter ...

Documentation Decision

A group of software engineers are nearing completion on an important project. Only one task remains: writing the documentation. Nobody wants to do this chore, so the group decides on a procedure for choosing the unlucky dev. The M engineers will stand in a circle. One engineer will be randomly choosen to be engineer ...

Greedy pirates

A pirate ship captures a treasure of 1000 golden coins. The treasure has to be split among the 5 pirates: 1, 2, 3, 4, and 5 in order of rank. Assume the pirates are all perfect logicians, and they aim to maximise their own profit at any cost. They, being pirates, are also bloodthirsty ...