Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How Ad Fraud Impacts Your Measurement, with Dr. Augustine Fou

This is part two of our interview with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science Consulting Group. For the first part, click here.Ad fraudsters not only steal your ad dollars—they also mess up your marketing analytics and prevent you from truly understanding the impact your digital has on sales.Thankfully, the tools ...

4 Questions You’ve Always Had about Ad Fraud, with Dr. Augustine Fou

Ad fraud is a hot topic among digital marketers right now—and for good reason. No marketer wants to serve their most compelling ads to fake viewers, wasting their budget and skewing their attribution.But what’s a digital marketer to do?We sat down with Dr. Augustine Fou, digital ad fraud researcher at Marketing Science ...

Attribute This: The True Scope of Marketing Fragmentation

Marketing is a messy business.Scott Brinker ‘s annual marketing technology landscape ‘supergraphic’ is an incredible image. It reveals the breathtaking scope of technologies, tools, platforms, and applications used by marketers today, representing some 1,876 vendors – nearly double the amount from just a year ago.That’s a whole lot of tech.And even if your marketing ...