Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Customer Purchase Intent and Omni-Channel Customer Experiences

[Ed. Note: This is a guest post authored by Rick Weithas, Director of Product Marketing, Ensighten] Customer Purchase Intent and Omni-Channel Customer Experiences Marketers know it’s more important than ever to understand customer purchase intent and deliver relevant experiences. But what does it take to achieve this? Consumers  interact with brands across onsite, offsite, mobile, social and ...