Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

INFOGRAPHIC: What is Advanced TV?

Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on ...

Grabbing Advanced TV by the Horns

Digital marketing and TV advertising are the two horns of advanced TV. On one side is the data-driven targeting and measurement of digital, and the other is the contextual and emotional brand impact of TV. Truth be told, advanced TV has been around for several years. But now, it is going through a dramatic and ...