Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Making New People-Based Marketing Channels Work For You with Identity Resolution

Being in marketing today is exciting. As consumers are adopting new technology and established marketing channels update their capabilities, marketers are gaining new ways to connect with their customers. So how do you take advantage of these new technologies without creating complete chaos? The answer lies in people-based marketing, a type of marketing that connects ...

Political Campaigns: The Art and Science of Reaching Voters

For political campaigns, the ultimate conversion is getting a vote. In business it’s getting a sale. Aside from this, the digital marketing strategies that work for voters and consumers have a lot in common. In a recent panel discussion, political advertising leaders discussed how they are increasingly using digital channels in their outreach efforts. Bringing ...