Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Optimize your ad spend with audience suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers.Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects ...

How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context.Our second on the topic highlighted the best practices we’ve seen from our customers.This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard.Steps We’ll Take:Use an example from a retail customer reactivation campaign ...

3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience.With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels.By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience.Reasons to Create a ...