LiveRamp Updates

LiveRamp Winter News: RampUp is Back!

January 26, 2021  |   LiveRamp

While winter usually signals a time for hibernation, at LiveRamp, we’re staying warm by keeping active. See what we’ve been up to and what we have in store for the next few months:

RampUp Virtual Summit 2021

RampUp Virtual Marketing Summit 2021 is coming to your home or office on March 2nd. No need to travel to what (we think) is our best agenda yet. Join us for immersive talks with executives from some of the leading brands and hear their strategy on how they’re putting customers first, nurturing brand affinity, and navigating the ever-changing technology and data landscape.  

RampUp wouldn’t be complete without the networking elements that make our annual event so memorable. We’re bringing the hustle and bustle of the Fairmont San Francisco lobby to you virtually with our networking café. Mingle with your peers, meet new contacts, and even meet some RampPups. Registration is now open. Check it out—did we mention this event is complimentary? Once you’ve registered, don’t forget to join our LinkedIn Event and mark you’re attending to connect with other attendees, get an inside look on upcoming sessions, and more.

Data Privacy Day and consumer transparency and choice 

January 28th marks an international effort to raise awareness about individuals’ rights to personal data protection and privacy with Data Privacy Day. As state privacy regulations continue to evolve, companies must think about offering customers more choice and transparency. Business leaders must see 2021 as the year they hold everyone in their organizations accountable to understand what constitutes personal data, and that it must be protected and secured in accordance with applicable regulation in any jurisdiction.

Read more on our call to action for International Data Privacy Day in 2021.

Building inclusive principles into product design

The technology sector is getting a widespread wake-up call as it faces a social reckoning that’s long overdue. At LiveRamp, we firmly believe that we all must be champions of diversity, inclusion, and a sense of belonging (DIB). To prioritize throughout our organizations, we must begin with the technology and processes we use every day.

Read our inaugural post for our Diversity, Inclusion, and Belonging blog category, where LiveRamp’s Anneka Gupta, President and Head of Products and Platforms, discusses how her teams embed our DIB principles directly into the way we build and deliver our products. 

Navigating the Fragmented World of Cross-Screen TV

As technology ushers in new ways for consumers to view TV content beyond their set-top boxes, marketers also face the uncertainty of shifting investments from traditional industry practices. Our new e-book uncovers cross-screen measurement strategies, including how to balance linear TV with connected TV (CTV) and over-the-top (OTT) television buys using the right data. You’ll also learn the five steps you can take today to set yourself up for success. Check out the e-book, “Navigating the Fragmented World of Cross-Screen TV.” 

2021 Guide to Advertising Without Cookies

As third-party cookies become a relic, many of the metrics that marketers use today to measure their digital media performance will also become extinct. Activating first-party data will be more important than ever—especially when it comes to enhancing the customer experience. Marketers must break away from relying on third-party cookies and other device-based identifiers.

Check out this guide to learn why activating your audiences using people-based identifiers leads to better customer experiences, accuracy, and consistency across partners in your media plan.

Conquering the Basics of Account-Based Marketing

As account-based marketing (ABM) evolves from being a niche speciality to a mainstream strategy, B2B marketers may also find themselves at varying stages of their ABM journey. We’ve put together an e-book that outlines the building blocks of ABM strategy. Covering everything from building account lists to advanced strategies, our e-book will ensure you know what it takes to get your account-based marketing up, running, and delivering results. Check out our e-book, “The ABCs of ABM: Conquering the Basics of Account-Based Marketing.”

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