If you ordered more food for delivery in 2020 than in years past, you’re not alone. eMarketer forecasts the number of smartphone delivery app users will rise 25.2% to 45.6 million this year. This means there’s at least twice as much data on consumer dining preferences this year as compared to last—a key opportunity for quick-service restaurants looking to connect with audiences with better messaging and offers. A new area of focus that has only intensified of late is the need to unlock more diner intelligence through data partnerships with suppliers, third-party delivery apps, and adjacent brands.
To learn more about how data collaboration can help restaurants survive and even thrive as the pandemic continues, read our QSR Magazine byline.