The Role of Purchase Data for Measurement

Marketing Innovation

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The Role of Purchase Data for Measurement

Marketing Innovation

Dani Cushion, CMO at Cardlytics, is one of our favorites to work with. Cardlytics sees the value of identity in helping their clients target with relevance and measure the online-to-offline impact in their media campaigns. In this video she talks about how, their partnership with LiveRamp brings purchase intelligence to a whole host of different players in the space.

Learn more about how our customers are partnering with LiveRamp to step up their marketing game.