It’s hard to believe that fall is already here, and 2020 is coming to a close in just a few months. Check out what we’ve been up to in the past couple of months, and what you can look forward to in the next few weeks.
RampUp went worldwide
We took our signature conference RampUp a step further and held our first-ever Worldwide Virtual Summit. For four days, industry thought leaders from around the world convened virtually to share their real-life experiences and key learnings.
With over 60 sessions in seven languages from more than ten countries, executive speakers addressed the challenges and opportunities facing our industry, including the increased awareness of consumers and downstream effects like privacy regulations; how the pandemic has changed media consumption, especially in the television industry; data strategies in light of an economic downturn; and more. Read our recap for highlights, and watch all the sessions on demand.
Is your B2B measurement as advanced as your ABM strategy?
In a recent study by Forrester Consulting commissioned by LiveRamp, 79% of marketers surveyed who have an ABM strategy are relying on their ABM platform to measure the results of their campaigns as well. However, only 46% felt the ABM platforms were delivering on their measurement needs. Conversely, 71% of B2B marketers using a dedicated B2B marketing measurement solution said their tools were delivering on ROI. In fact, half of the marketers who have already invested in a B2B marketing measurement solution plan to dial up their investment in the next year.
Join us on October 29, where LiveRamp’s Valerie Siebner Mercurio will be joined by Forrester’s Steve Casey for a webinar to discuss these findings.
The personalization paradox: don’t miss the mark
Undoubtedly, one of the hottest industry topics this year has been the imminent end of third-party cookies and other common identifiers. The deprecation of third-party cookies is really a wake-up call to the industry that we need to rethink the ad tech ecosystem. Read more in this article, originally published in AW360, on the value of an addressable ecosystem and why learning from our past mistakes is critical to moving the industry forward.
How to build lasting data partnerships
While the end of third-party cookies and mobile identifiers like IDFA are leading us into an era of data scarcity, there is a silver lining: you may be sitting on a goldmine in your database—and so are your partners. Few companies are using the data they have to their fullest potential, as well as collaborating with others to form data partnerships.
Join our webinar on October 30, featuring RampChamp Manuel Cimarosti, Head of Digital and CRM at Danone, to hear more on why the right technology investment helps you build a strong foundation, gain autonomy, and own your media strategy.
Stay up-to-date on the latest from LiveRamp by subscribing to our blog. If you’re interested in how LiveRamp can help ensure you’re prepared for a world without third-party cookies and identifiers, reach out to [email protected].