For the past few months we have been giving marketers a privacy-safe way to connect customer data to their preferred marketing platforms with our new data onboarding product, LiveRamp Connect. We are continuing to expand LiveRamp Connect with new features and integrations, giving marketers the opportunity to distribute connected data to more media and marketing partners than ever before.
Besides some recent UI and branding enhancements to our LiveRamp Connect dashboard, we’ve also added functionality around account control, international support, and enhanced reach estimates. Details of our latest enhancements include:
LiveRamp can create accounts for clients who want to provide users with access to only a limited subset of their onboarded audiences.
Enhanced Support for International Clients
LiveRamp Connect now natively supports the international character sets used by clients in all Asia Pacific countries. We can process and distribute to any Asia-Pacific destination that also supports international character sets.
Enhanced Destination Reach Estimates
LiveRamp Connect now displays error margins for the reach estimates provided for each segment/destination pairing. Clients are notified when a particular destination does not meet a margin of error rate of less than 10 percent.
Enhanced User Interface
We’ve updated the LiveRamp Connect user interface to showcase our new brand colors.
Coming soon are more self-service options, such as automatic distribution of segments, more integrations, reduced turnaround times for Match Reports, and next-gen exposure matching.
If you missed the launch of LiveRamp Connect, check out this video which includes a detailed overview and a product demo by Anneka Gupta, vice president of product for LiveRamp. Check back soon for more details on new LiveRamp Connect services and features we are working on!