Every digital marketer knows this:
To look good in meetings (and prove that you know your analytics-driven arse from your re-targeted elbow), you have to speak the digital marketing lingo like a pro.
But new marketing tech keeps appearing, and it’s pumping out more new jargon all the time. Somewhere between 1st party, DSPs and yield optimization we sat our collective data-driven derrieres down and built a glossary of terms we think every digital marketer should know. For you. For us. For fun.
And keep checking it out, because we will be updating it so you can continue to look good in those meetings.