Smithereens

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Smithereens

Marketing Innovation

We’ve data’d ourselves into bits. 

As marketers, we’re hitting a digital wall. We keep adding channels and collecting more and more data. But the data’s all channel-specific, it’s all over the place, and that makes it ultimately pretty un-useful.

We’ve written a bit of a rant about data fragmentation. And if you’re a digital marketer, too, we really think you should read it: