Smithereens
Marketing Innovation
We’ve data’d ourselves into bits.
As marketers, we’re hitting a digital wall. We keep adding channels and collecting more and more data. But the data’s all channel-specific, it’s all over the place, and that makes it ultimately pretty un-useful.
We’ve written a bit of a rant about data fragmentation. And if you’re a digital marketer, too, we really think you should read it:
Smithereens from LiveRamp