In the rush to beat the competition and achieve market differentiation, it can be difficult to approach challenges with a strategic mindset. This mental gap can cause analysis paralysis – that discomforting feeling of having done all the research but still not knowing where to begin.
At RampUp on the Road New York, attendees were presented with many ways to think differently about their roadblocks. In particular, attribution, artificial intelligence (AI), and martech investments were mentioned throughout the two-day event, with speakers encouraging audiences to shift their mindsets in these three areas to achieve seamless, optimized customer experiences.
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