On May 30th, LiveRamp hosted RampUp 2013 at the Computer History Museum in Mountain View. 900 marketers, advertisers, and industry leaders came together to discuss the convergence of offline and online data.
All RampUp 2013 Panel Videos
Fireside Chat with Google’s Neal Mohan [Keynote]
The Future of the Cookie
How “Big Data” Is Changing Marketing
Bringing CRM Data Online
Attribution Offline & Online
Activating Data Across Channels
From the Marketer’s Perspective
Ad Tech in 5 Years
Measuring Customer Engagement
Mobile & Cross Device Advertising
Social Media as a Marketing Channel
Monetizing Publisher’s Data & Ad Inventory
1st Party Data
Site Retargeting & CRM Retargeting
Interplay Between Agencies & Ad Tech
Data Onboarding 101
Here are some of the highlights of the day:
Opening – The Future of the Cookie: LiveRamp’s Auren Hoffman hosted Tod Sacerdoti of BrightRoll, Omar Tawakol of BlueKai, and Joe Zawadzki of MediaMath. Discussion centered around the impending fall of third-party cookies, good transitions for the industry, and the importance of devices. “Even more important than the future of cookies is device fragmentation” – Zawadzki How Big Data is Changing Marketing: Jeff Epstein of Bessemer Venture Partners moderated the panel with Will Lansing of FICO, Dan Springer of Responsys, and Charlie Stryker of Venture Development Center. Springer acknowledged the potential of big data to deliver true personalization but warned of the dangers of too much automation. In his words, we can’t “lose the art in the art & science.” Bringing CRM Data Online: LiveRamp’s James Arra moderated a discussion on CRM data onboarding with Eric Stein of Epsilon, Dave Jakubowski of Aggregate Knowledge, Kevin Dean of Experian, and Phil Mui of Acxiom. Ad Tech in 5 Years: Terry Kawaja of Luma Partners hosted Nick Beim from Venrock, Elizabeth Milonopoulos from Goldman Sachs, Chris Moore from RedPoint, and Ken Sawyer from Saint’s Capital. Transparency was an important theme for Milonopoulos. Closing – A Fireside Chat with Neal Mohan: After a full day of panels, Google’s Neal Mohan answered questions about cracking big brands, Google’s worries, and advertising in 15 years. He and Auren Hoffman concluded to a huge crowd. CEO Roundtables: Concurrent to the public sessions, LiveRamp hosted a CEO summit where leaders in ad tech were able to communicate and innovate exclusively in small roundtable discussions.
We will be posting videos of the RampUp sessions throughout this month, so check back soon.