Data & Analytics

Privacy-Enhancing Technologies Can Enhance Your Company’s Entire Data Strategy

August 30, 2021  |   LiveRamp

Privacy-enhancing technologies (PETs) have been working in the background for decades to preserve sensitive information entrusted to government agencies or companies in highly regulated industries. With data in increasingly short supply due to large technology companies restricting access and increasing data privacy regulation, decision makers across industries are discovering the importance of including PETs in their data collaboration strategy.

Read our byline in the Harvard Business Review to learn what PETs could do for your business, how they can uniquely meet heightened needs for data privacy and utility, and ultimately, how they can help you become more customer centric.