Nike is the envy of many marketers. Despite being a decades-old company with a winning track record, the brand continues to beat analysts’ expectations. In Nike’s Q1, analysts predicted flat revenue growth, but surprisingly, the brand posted an 11% increase in profits. Numbers like this don’t happen overnight. One possibility for their success is Nike’s rich heritage of leaning into collaborations, always trying to expand and understand their consumer base. Increasingly, the ability to develop a complete understanding of consumers lies not with just the CEO or CMO but with a group of executives working toward a shared vision of growth through customer obsession.
To learn more about how CIOs can bring this vision to life with data connectivity, read our CIO Dive byline.