On the road to omnichannel attribution, people-based measurement is the car that will take you where you need to go.
Still, you need to make sure your car (or tech stack) has the right engine, tires, fuel, and pit crew. That’s why LiveRamp commissioned Wakefield Research to interview 500 marketing professionals and find out where they are on their journey to people-based measurement.
Here’s what they had to say about the race to measuring marketing’s real impact.
Revved up for more stats on people-based measurement? Take a look and the full report here and find out how you can take your organization’s measurement to a people-based level.