Partner Spotlight

LiveRamp Partner Roundup: Summer 2020

September 10, 2020  |   Gerard Vicente

As we reflect on the first half of an unprecedented year, we recognize that digital transformation sits at the heart of powering a new era of customer experiences, fueled by our strategic partnerships. Here is a roundup of partners who help us build a trusted ecosystem, along with some of our latest joint initiatives.

Featured Sponsored Partner: Civis Analytics 

Paid partnership with Civis Analytics

Founded by the Chief Analytics Officer for Barack Obama’s 2012 reelection campaign, Civis Analytics brings objective, data-driven truth to organizational decision-making with a science-first approach to solving business problems. 

Together, LiveRamp and Civis Analytics are harnessing the power of data science to connect data and find, reach, and engage with target audiences more efficiently and effectively.

Register for our first-ever RampUp: Worldwide Virtual Summit, from September 28th to October 1st, to hear Civis Analytics discuss how they achieved marketing agility through data science. 

Partnering for Positive Change

At LiveRamp, we believe that connected data has the power to change the world. Together with our partner ecosystem, we have the collective voice to empower change and innovate. Read on for our latest activities with some of our partners: 

Webinar: Survival of the Quickest

As a recognized leader in highly relevant, personalized digital media, Catalina offers audience segments within LiveRamp’s Data Marketplace for self-service programmatic buying and people-based measurement for CPG brands, retailers, and agencies. 

Join LiveRamp’s David DeRobbio, Catalina’s Brian Dunphy, and UK-based CPG brand Reckitt Benckiser’s Mark Yessin in a webinar as they discuss the importance of real-time marketing data to adapt media targeting for optimal results. Register now for this webinar on Monday, September 14, at 10 am PDT/ 1 pm EDT. 

LiveRamp’s Integration with Adobe Audience Manager

One of our guiding principles at LiveRamp is to empower people. Our partnerships also reflect this principle, where we strive to make it more convenient for customers to harness the true power of their first-party data. Most recently, LiveRamp partnered with Adobe Audience Manager (AAM) to enable AAM users to easily access the LiveRamp Data Marketplace. 

Now, AAM users can access thousands of audiences from 160+ data providers, all available directly through the AAM interface. AAM users can easily segment and activate third-party audiences without leaving their app, creating a convenient one-stop-shop for customers. Check out this blog post to learn more on this strategic integration.

Our data partnerships enhance the value of the LiveRamp Data Marketplace, enabling data buyers to fill the gaps in their audience strategy with privacy-conscious third-party audiences. We’re also excited to welcome into the Data Marketplace AnalyticsIQ, which specializes in audiences across financial services, insurance, and nonprofits; and Adstra, which powers caregivers, health, and political audiences. Together, these partners help enrich the LiveRamp Data Marketplace with timely specialized segments.

Data for Good with ShareThis

As the leading source of online behavioral data on the open web, ShareThis partners with LiveRamp to provide CDPs and adtech partners the breadth of ShareThis’s proprietary data without having to build a direct integration. 

As part of their Data for Good initiative, ShareThis is donating 20% of all revenue generated from the use of their newly created “Social Justice” audience segment to nonprofits devoted to education and the dismantling of systemic racism. Learn more about this initiative.

If you’re looking to collaborate on marketing activities to spread the good word of game-changing technology and the power of data connectivity, we’re all for it! Reach out to us at partnermarketing@liveramp.com 

Partner Spotlight

With 40+ demand-side platforms (DSPs) and 20+ supply-side platforms (SSPs) live or committed to buying on people-based identifiers and enabling end-to-end addressability, we’re rapidly helping build an ecosystem rooted in consumer trust and transparency. Here are the latest platforms to implement this quarter.

PubMatic

SSP PubMatic recently announced its integration with LiveRamp Authenticated Identity Infrastructure, with support for publishers within its Identity Hub solution across web and mobile apps. PubMatic also has plans for enabling CTV channels in the coming months. By significantly scaling their omnichannel identity solutions for publishers and ad buyers, PubMatic provides immediate and scalable addressability and performance for both marketers and DSPs globally, while also improving inventory monetization for publishers. 

DSPs including AdColony and ZypTV also use LiveRamp Authenticated Identity Infrastructure for programmatic use in the U.S. For more information, reach out to ats@liveramp.com

Keep up-to-date with all of LiveRamp’s partners by subscribing to our blog, or take a look at our partners page to review all of our existing data, platform, and publisher partners.