As we close out a truly eventful 2020 and set our sights on the year ahead, we recognize our partnerships that transform customer experiences and generate more valuable business outcomes. Here is a look at some of our newest partners:
Data providers like InMarket, Phoenix Marketing International, and TVadSync allow buyers within LiveRamp’s Data Marketplace to expand their audience targeting. As the leader in 360-degree consumer intelligence and real-time activation for thousands of major brands, InMarket enables advertisers to layer audience segments built on real-time location into their first-party audiences. Segments from fast-growing U.S.-based brand research firm Phoenix Marketing International can help determine syndicated ad performance measurement. Recently, the firm was able to determine an 8% increase in ad memorability for any brand that has an NFL sponsorship this season. Advertisers can also enhance first-party data audiences with standard and custom segments on Automated Content Recognition (ACR) from TVadSync to reach nearly 40% of U.S. smart TV households.
We’ve also recently expanded our B2B third-party audience offerings in the LiveRamp Data Marketplace with our most recent partnership with Demandbase, a leader in account-based marketing and advertising. Together with Demandbase, we’re enabling an open ecosystem and solving the challenges B2B brands have with identifying and managing key audiences, delivering powerful personalized experiences to critical accounts. B2B brands will now have access to the industry’s best account identification and targeting capabilities. Learn more about the partnership in this blog.
Recent partner engagements
We joined InMarket in a webinar to discuss the importance of data quality and certified audiences. Watch the replay to hear LiveRamp’s Vice President of Data Partnerships, Kaitie Coghlan, discuss why certified data is vital for today’s advertiser, along with some key strategies to ensure increased return on ad spend (ROAS).
Finally, check out our recent Q&A with Cuebiq. Kaitie Coghlan, LiveRamp’s Vice President of Data Partnerships, chats with Cuebiq Founder and CEO Antonio Tomarchio on his outlook for industry for the year ahead.
Keep up-to-date with all of our partners by subscribing to our blog and perusing our partners page.