One Year Later: LiveRamp Doubles Customer and Partner Base

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

One Year Later: LiveRamp Doubles Customer and Partner Base

Marketing Innovation

It’s hard to believe a year can go by so fast. LiveRamp became an Acxiom company 12 short months ago, and I’m excited to report that the past year has been marked by significant growth and momentum on a number of fronts:

Now Integrated With More Than 200 Marketing Platforms and Data Providers

We’re continuing to make rapid progress on our mission to connect the digital marketing ecosystem.  The number of integrations we support has more than doubled in the past year. As mentioned in today’s press release, we established large scale data onboarding partnerships with Google, Microsoft, and Salesforce, among others, and we became an Official Twitter Partner.

In the last 12 months we also expanded our partner base in a wide range of areas including mobile, video, measurement, 1-to-1 marketing, data providers, and contact center software. And when we brought together the best of LiveRamp and Acxiom Audience Operating System (AOS) to form LiveRamp Connect, we added addressable TV partnerships as well as major media platforms to our growing list of data onboarding destinations.

Now Serving More Than Twice As Many Clients

Our customer base has also grown significantly in the past year as more marketers seek ways to overcome the challenge of fragmentation that accompanies the new era of data-driven marketing. I’m pleased to highlight that we are now working with:

  • 4 of the top 5 financial services companies
  • 4 of the top 5 communications service providers
  • 2 of the top 3 automotive companies
  • 4 of the top 8 retailers
  • 3 of the top 5 hospitality companies

It’s exciting to work closely with so many innovative brands as they unlock new possibilities by connecting their marketing platforms and data in new ways.

Now Onboarding More Than 20 Billion Records Per Month

Data onboarding volumes increased more than 400 percent in the past year as more large brands have become clients and we expanded our reseller base. To support this growth we’ve made substantial investments in our infrastructure, product, and engineering teams.

What does the next 12 months hold for LiveRamp?

Stay tuned for announcements about new products and features, expanded international coverage, and more exciting partnerships that will allow you to take your data to new places.